COMMERCIAL DESIGN

LOCATION

Madison, Wisconsin

YEAR

2017

August is conceived as more than a retail destination, it is a cultural intersection where fashion, art, music, and community converge. Located along State Street in the heart of Madison, the space reflects a forward thinking ethos rooted in creativity, education, and self expression.

The design approach embraces this multidimensional identity, shaping an environment that feels immersive, expressive, and intentionally layered. Each element is curated to support a dynamic exchange where retail becomes experience and space becomes storytelling.

A space for the exchange of ideas, art, and fashion.

Materiality plays a central role in defining the atmosphere. A juxtaposition of raw and refined finishes creates tension and depth, allowing the interior to feel both elevated and grounded. Textures and tonal contrasts are carefully balanced to echo the diversity of the brands and voices represented within the space.

An open invitation to the broader community.

The spatial flow encourages exploration, guiding visitors through moments of discovery while maintaining a strong visual narrative throughout. Lighting, form, and material transitions work together to frame product, art, and interaction positioning August as a platform for culture rather than simply a place of commerce.