ALL-STAR WEEKEND POP UP SHOP, CHARLOTTE GOTTA SHINE
CHARLOTTE, NORTH CAROLINA
This week we will be unveiling a four day pop up shop in collaboration with Jordan Brand in Charlotte, NC at our flagship store location. Late last year North Carolina's controversial House Bill 2 caused Charlotte to lose its confirmed bid for NBA All-Star Weekend 2017 - many people across the state felt this would be a bleak time. However, we felt there was still room for the region to shine, take a stand against discrimination, and shed light on the positivity surrounding us.
Our space build out highlights shining moments from Jordan Brand athletes and is completed with a projector that will be streaming major All-Star Weekend events bringing the celebration and energy back into our market in a major way.
Ultimately, All-Star Weekend is a about a positive and engaging community experience for consumers and NBA fans alike. We strongly feel the that many have missed out on that amazing opportunity due to the political actions of a few. This weekend is meant to be a glimpse of what can happen when we are intentional about building a culture of positivity and unity through sports, fashion, and community engagement. You can receive daily updates via twitter and instagram by following @TheSocialStatus and via the hashtag #CharlotteGottaShine