August will serve as a multifaceted retail space that will honor Madison’s deep traditions of forward thinking, education and the arts. While our main focus will be on men’s footwear and apparel, it will be our duty to welcome all members of our community to share in the exchange of ideas, art and fashion while providing access to rare brands. It is my goal to position August to organically evolve into a community staple for years to come. It will be essential that our shop functions not only as a premier footwear and apparel boutique but also as a cultural linchpin to the community which it serves and becomes a unique brand in itself that our customer adopts to express his or her own identity.